Zhengzhou new energy-wheel electric vehicles _ four-wheel electric vehicles _ Kim Jin Bora Bora car industry provided by the car industry. Shandong High 唐金宝 to Vehicle Co., Ltd (www.jblcygw.com) is a business alliance Dezhou quality certified company, with Polaris and other brands, has a good reputation, honesty, service-oriented "business alliance customer clicks on the page "Icons, we will be happy to serve you! Compensation for psychological strengthening consumer psychology compensatory older consumers in the past for a long time been repressed. Due to economic conditions, they are difficult to produce compensatory consumer psychology, the level of economic development is not high, not much older consumer choice available goods, this is a limitation of the objective conditions; due to the values ??and aesthetics The impact of the new energy-wheel electric vehicles, they do not dare to produce compensatory consumer psychology, the elderly love to dress up, wear too fancy often can not be accepted by everyone and even myself, this is a limitation of the subjective conditions. In modern society, because of China's reform and opening up has brought great changes in social and economic life, so characteristic of the elderly compensatory consumption performance is particularly evident at this stage. For example, "heavy make up wedding" craze appears higher level of economic development in many regions, is a typical example of compensatory consumption. Many of the fifties and sixties married elderly, Chongpi wedding, spend a few hundred, a thousand feel the breath of modern life, some regret to compensate for the past decade due to the overly simple and left. As another example, many areas have their own delegation to the elderly all over the country and even around the world travel climax, full use of leisure time after retirement and adult children, to enjoy the beauty of life and better enjoy the fun of nature. The dress has been accepted by the majority of older people and society, people think four-wheel electric vehicles, more older people need to dress up. So "pretty old" has become a new language of praise. "Generational" consumption there is a significant Chinese important than older consumers and especially the psychological aspects of compensation, is the "generational" consumption than the major. Fudan University survey shows that older consumers for consumption after the child's grandparents to meet their consumption needs. Now, China's urban household composition mode is "4 +2 +1", one child was definitely concerned about the four elderly people and parents. Due to increased competitive pressures, too busy too busy to accompany their children the elderly and children. Meanwhile, due to the impact of Chinese tradition, many older people to continue to take care of the first three generations think it is their responsibility and obligation, so older people tend to be devoted to the emotional body grandchildren. In order to compensate for their relatively low consumption of young children who spend limited capacity due to economic reasons and other aspects of the elderly caused by four-wheel electric vehicles regret now spending on the elderly in the first three generations is particularly generous, they often do not pay attention to factors such as product prices, tend to buy high price of the product or even trend. This time, the consumer has been characterized by older consumers can not be equated to buy their own product, but some young people exhibit behavioral characteristics of the consumer.